Uploading booked weddings to Google Ads

0 · One-time: Create the conversion action

1. Google Ads → Tools → Conversions → New conversion action.
2. Choose Import → Other data sources or CRMs → Track conversions from clicks.
3. Click Continue, then fill in:

After creating, find the Form Submit conversion action and demote it: open it → Conversion action settings → "Include in 'Conversions'" → Off. Form Submit becomes a learning signal only; Booked Wedding becomes what the algorithm bids against.

1 · Weekly: Download + upload the CSV

Pick a day (Sunday morning works for most). Open /dashboard/leads and click Download CSV in the Google offline conversion section.

Then in Google Ads:

1. Tools → Conversions → Uploads.
2. Click + → Upload conversions.
3. Source: Upload a file. Format: Google Ads conversions from clicks (GCLID).
4. Upload the CSV the portal just downloaded.
5. Preview → confirm zero errors → Apply file.

Two-minute job. Each row tells Google: "this click I sent you became $X in revenue." Over time, smart bidding rebuilds its idea of "good clicks" around your actual bookings.

2 · Watch the 90-day window

Google only accepts a conversion if the GCLID is younger than 90 days. Wedding bookings often happen 60+ days after inquiry, so the window is real. The Window column in the upload table colors red when ≤14 days remain. Don't let those slip.

Rule of thumb: any row showing red, upload this week.

3 · After ~30 booked conversions: switch bidding

Once Google has ~30 Booked Wedding conversions across your campaigns, switch the bid strategy from Target CPA or Maximize Conversions to one of:

• Maximize Conversion Value — Google chases total revenue, not lead count.
• Target ROAS — give Google a target (e.g. 400%) and it bids to hit it. Better once you have ~50+ conversions.

This is where the real money is. Same ad spend usually produces either more bookings or higher-value bookings within 30–60 days of the switch.

4 · Turn on Enhanced Conversions for Leads

Google Ads → Tools → Conversions → open Booked Wedding → Enhanced Conversions → Turn on. Choose Method = Manual setup, then in the next step under Diagnostics follow the prompt to include hashed email/phone in your uploaded CSVs.

We'll add hashed email + phone columns to the export when you enable this — it typically recovers 10–30% of conversions that would otherwise miss because of cookie issues. Tell me to ship it when you're ready.

5 · After it's been working for a few months

Manual CSV uploads work fine forever, but if you get sick of doing them I can switch you to Scheduled Google Sheets sync — Google Ads pulls from a sheet on its own schedule (daily), and the portal writes to that sheet. Zero manual work, no API credentials needed. Worth doing once volume justifies it.